6ix App \ 2014 \ 2 years
I came up with the name, logo, UX, and visual designs.
In 2014, I was contacted to join the 6ix team as a designer. I was responsible for the branding and design while the 2 founders took care of development. In November of 2015, we released our beta and in May of 2016 we launched.
We are now at 2,500 users and are growing.
Losing weight, gaining weight, and toning up—each all required different flows. The challenge here was to find the constants in working out so that the experience remains the same. We tackled this by narrowing down our focus to a single goal (gaining weight) with a single flow (complete a workout). This process allowed for us to discover edge cases such as first time users, experienced users, and unsatisfied users. We also determined what variables were important and those we could label as constants, and thus evolved our initial algorithm in determining progress and creating a solid prototype.
Outside User Research
Prior to building we sent out a survey and stopped people outside of gyms to ask a quick set of questions. At that time we curious to know why people were going to the gym, any reasons for missing a gym day, if people would pay for a personal training service, and how much would they pay.In person, we surveyed people in San Francisco and Detroit. Our online survey gained responses from Florida, California, New York, New Jersey, Michigan, and Texas.
1:1 User Research
The birth of this concept came from Caleb and Tremaine and their journey to gain weight during workout season. Their feedback was extremely helpful, especially during design critiques because I was able to dig deep about interactions and usability.
From a product perspective we were competing with MapMyRun and FatSecret because the features they offered closely resembled ours (workout routines and meal plans). Our biggest goal was not only attract the right user base but also high conversions.
We wanted to break into the social media world so we looked up top health competitors and what they have done to promote their brand.
Our original brainstorm sessions birthed the name pro-fit which was short for professional fitness and also a play on the word profit (as in the gain of something). We went with a green color palette to symbolize money. We changed the meaning of the app to adopt a more holistic view. We wanted our software to help people get to what they felt was their perfect self, from the inside out. We used Olympians and world-class athletes as inspiration and from there 6ix was born. April 6 is the date of the first ever Olympics. From there, we looked up the meaning of the number 6 which was compared to perfection. We used the date 4/6 to create the play of "for-6" as in "you are for perfection" but also "you are supporting our app, 6ix". The number 6 is also symbolized as an incomplete infinity sign and we liked that because we are here to help you continuously try to complete your goals so you can reach your version of perfection. With all of that information, I created our logo seen on the paper.